If you are running a small business and you are not investing in a marketing agency then I completely understand, investing in anything like that must be a difficult decision to make and very often there are just bigger priorities at hand in terms of where to put the capital. Whilst I do understand the decision not to invest in marketing, I must stress that doing so is an absolute must , and you have to find whatever way possible to find some money in order to invest. This is something I was talking to with the guys at TWONIL marketing last week and we put together a simple list of 5 reasons why you have to find the funds to put into marketing your small business.
It Works
The most obvious point to make here is that marketing, especially when done through an agency, it works and it has done for many years. Will you take your small business and be competing with Apple or Walmart in a few months? No. Will you be able to get the money back which you have invested and bring in more profit beyond that? Most definitely.
Ahead of the Curve
The majority of small businesses do not invest in advertising which gives you the perfect opportunity to get one step ahead of the competition and even eat up some of that market share. This is especially true for those working within the restaurant and retail sector who are normally competing against other small businesses in order to ply their trade. If they aren’t doing it, you can and get ahead, if they are investing, the very least you need to do is match them.
Scope For Growth
Even if you plan to be small business forever there is nothing to say that you shouldn’t become the best and the most profitable small business that has ever been, and in order to do that you can get some solid marketing behind you which will significantly boost your chances. There is nothing wrong with having dreams of this, but why wouldn’t you want to push your hardest to do it to the very highest level?
Marketing Opportunities
One of the main reasons beyond capital as to why more small businesses don’t invest in marketing is that they think a small budget means a worthless marketing campaign, this however is not the case at all. We live in a world where investment does not equal success in the way that it used to and through the power of digital marketing small businesses can make a big splash with a small investment. There are always ways and means in which a business can bring in more custom despite the size of their marketing budget.
Why not reconsider your decision today and reap the benefits which a small marketing campaign can deliver for you? You sure won’t regret it!
