How to Use Technology for Non-Profit Fundraising (Guide)

There are thousands of non-profit organizations and individuals who have fundraising goals to achieve all across the world.

As you probably know, achieving these goals isn’t always easy – and the past couple of years have been particularly difficult due to economic circumstances.

However, life is returning to normal, and people are more financially stable, meaning they’ll be more than happy to help your fundraising cause.

So, whether you’re a political organization or a local charity, let’s take a look at how you can use the power of technology to achieve your goals.

SMS Marketing Software

Arguably, the best way you can fundraise in the modern age is via text. It’s fast, efficient, and low-cost – basically, everything you want it to be.

But rather than spending hours sending text messages to individual numbers, you should send out mass texts to your entire list of contacts. This way, you can save lots of time and effort.

To do this, though, you will need SMS marketing software from Tatango.

Crowdfunding Apps

Now, there are lots of different crowdfunding apps that you can download to raise your desired funds.

Of course, one of the most popular crowdfunding apps is GoFundMe.

Over the years, over $9 billion has been raised through the GoFundMe platform, with contributions from over 120 million donors – pretty staggering, right?

So, if you want to give your fundraising campaign a major boost, it’s recommended that you sign up today.

Social Media

Back in the old days, organizations would raise funds by going out into the streets and shaking donation boxes in front of passers-by. But the times are changing – and they’re changing fast.

Now, social media has taken over from the traditional fundraising methods. For many non-profits, social media is actually their number 1 source for attracting attention to their cause.

If you haven’t created any social media pages yet, then you’re falling behind the times. Don’t worry, though, you can create accounts on Facebook, Twitter, and Instagram within a couple of minutes.

After creating your accounts, you’ll be able to post tons of photos, videos, and updates for your followers about what’s going on with your campaign.

Then, when the time arrives for donating, you can make public posts directing donors to your website and other donation pages.


Next, you should use PayPal.

Yep, that’s right: PayPal isn’t just a payment platform for shoppers and businesses – it’s also a platform for charitable donations.

All you need to do is create a PayPal Business Account (with some relevant details about your organization and cause) and then enroll in the PayPal Giving Fund.

This way, donors who prefer to use PayPal will be able to donate quickly and easily to your organization.

Lastly, QR Codes

The 5th and final piece of advice in this guide is another easy one: use QR codes.

Basically, you can create your very own QR code, link it to your fundraising and social media pages (as well as your website), and then get it out into the public domain.

For example, you can put printouts of your QR code in bus stops and bookstores – in fact, you can pretty much put them anywhere (with permission, of course).

Plus, when people come to your events, just show them your QR code rather than giving them complicated website links to visit.