Choosing the Right Trade Show for Your Trade Show Displays


Creating effective and attractive trade show displays takes a lot of money and effort. It is, therefore, important to find a trade show that guarantees you high ROI. Whether you are trying to explore new options or increase your ROI, consider the following tips when choosing a trade show booth.

1. Have a Clear Intent

Before you start looking for trade show options for your business, establish the effect you want to achieve with your trade show displays. Be clear about your goals. Some of your possible goals include;

  • Improving your relationship with customers
  • Introducing a new product or service to the market
  • Improving your brand awareness
  • Generating leads

Choose a trade show that meets your objectives.

2. Think About Your Timing

When choosing trade shows, think about other conflicting events. Ensure that there are no major events in your city at the same time. Even if the other events aren’t related to your trade show, they may cause an influx of people leading to increased costs of transportation and hotel rates. Think about how the timing may affect consumer buying habits.

3. Understand Your Options

You don’t have to stick with your favorite trade show. There are plenty of options that may be beneficial. Spend some time looking for trade shows online. Learn about the upcoming trade shows in your area and make a decision

4. Learn About the Event History

After identifying your trade show options, learn about their histories. Trade shows that have been around for a long time are better than new ones. However, longevity isn’t everything. Find out if the event organizers have a reputation for success. When in doubt, you may contact them and ask for clarification about their experience.

5. Have a Budget

Without a budget, you may spend more than you need to. Even though it is okay to be flexible with your budget, you shouldn’t go beyond a certain amount. Think about the costs of shipping, travel expenses, and promotional items. There will be a lot of unexpected costs. Do not choose a trade show that you can’t afford even if it seems perfect.

6. Understand Your Audience

Understand the needs of your target audience and the type of trade show that is likely to attract them. Even trade shows that attract large numbers of attendees may not necessarily attract your target audience.

7. Look out for Press Opportunities

Look for events that give you a chance to market yourself. Events with sponsorship opportunities give you publicity. Ask your preferred trade show for a press list from previous years. Find out if there are any registered media attendees for the current year. Reach out to the press in advance and share your company’s details. It is one of the best ways to improve ROI.

ExpoMarketing helps you create custom trade show displays that match your business needs. The award-winning and experienced exhibit design house serve businesses of all sizes. It does not matter if you are a new startup or an established company. Our team is committed to ensuring that the final product is appropriate for your business and that it meets your expectations. Trade shows can be intimidating and unpredictable. Our team supports you through the entire project and takes away the pressure. We try to make the experience as positive as possible.

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