If you’re wanting your business to be able to compete with the heavy-hitters of online marketing, you have to invest some of your time and money into creating quality content that you can share all over the Internet. However, doing this is often easier said than done.
For most business owners, their natural talents don’t lie in writing amazing content for their own businesses. Luckily, there are people out there who can help you out with this. To help make your hunt for these people a little easier on you, here are three tips for finding a great content writer for your business.
Balance Subject Matter With Content Quality
Finding the right person or group to create content for your business can be a bit of a balancing act.
According to Namrata Kothari, a contributor to Entrepreneur.com, the best content writer for your business will be someone who’s able to strike the right balance between being a subject matter expert about your field or area of work in addition to being a naturally talented writer. In some instances, this might be a very small group of people, so be ready to devote some time and energy into finding the right match for your particular business needs.
While you might be willing to lean a little bit further in one direction than the other, it’s still important that you have someone writing content that’s both engaging and insightful.
Find Someone Who Understands Marketing
In addition to finding a writer who knows about the type of work you’re doing and can adequately convey the messages you’re trying to get across to your audience, content marketing is also about knowing how to market to online audiences along with search engines.
To find someone that can do all of these things at the same time, Chris Gillespie, a contributor to the Content Marketing Institute, recommends that you either find a writer who also has online marketing experience or you create a team where a writer and marketer work together to create content throughout the entire creation process.
Check Their Writing Style Before Hiring
Once you’ve narrowed down your search to the people who know how to write, know about your area of expertise, and can create marketable content pieces for you, you should then concern yourself with the type of writing style both you and your writer can agree on.
For many professional writers, their writing style might be too traditional or academic for the voice you’re trying to have for your brand. So if you’re trying to connect with your audience on a more personal level, Julie Petersen, a contributor to Business.com, recommends you find someone who has a naturally friendly and engaging writing style.
If you’re needing to bring someone on board to help with your content marketing, consider using the tips mentioned above to help you find the right writers for you.
