Even if you never pick up a newspaper, follow stories on CNN.com, or channel in to your local news station, you’ve probably at least heard the term “cryptocurrency” once or twice in your life. You might not consider yourself an expert on the matter, but chances are the word “Bitcoin” won’t go over your head entirely.
More and more people are opening the door to the crypto world than ever before for a variety of reasons. Not only can it be a great investment opportunity, but it can also be fun. Individuals aren’t just getting involved, but so are major corporations. This increasing interest has led to the creation of crypto startups.
These companies are specializing in everything from coin trading to block chain endeavors. In order to stay ahead of the competition, hiring a public relations firm that specializes in crypto and
block chain PR is a must.
A PR firm can help explain crypto with transparency
If you know nothing about crypto, hearing a conversation about it between 2 experts certainly won’t help. The concepts by cryptocurrency can be hard for some people to grasp, and these are the people that typically never get involved, meaning you lose out on the business of a huge group of people.
PR agents with a specialty in block chain and crypto can change that. They know how to relate to the public in a variety of ways, even the public who is uneducated and ill-informed about cryptocurrencies. They’ll be able to teach the public in a way that is easy to understand; this will increase involvement in crypto exponentially, increasing your customer base as well.
PR agents know how to utilize social media in the best way possible
According to a leading crypto PR firm, Interdependence, social media is one of the best resources for startup companies and established corps. Interdependence says that “using all marketing channels available is a good idea to grow your community…”
“Using Twitter, Reddit, and other traditional social hubs will put you in touch with influencers, media reps and even tech savvy individuals from a variety of demographics. You’ll also be able to stay relevant by contributing to the discussion of blockchain technology. Think about what you’re adding to the game at all times.”
A top agency will use proven practices to get the word out
A top PR agency utilizes strategies and techniques that are proven to get the general public talking about your brand. Sometimes this is accomplished through data collection, other times with software algorithms that boast a high success rate. One of the best agencies, for example, utilizes a patented software that studies the trending stories around the world relating to your brand and then applies those stories to your company.
Say the trending story for the day is that a man a major corporation bought $1 billion worth of Bitcoin. A PR agency will then create content for your own brand, incorporating this story into your brand’s content, ultimately getting people interested in what you have to say.
