FREE Webinar: 9 Steps to Building Your Internal Publishing Department

May21

We have a treat for you this Wednesday, May 23rd at 10am PT — Pelin Thorogood, managing partner of Schulman+Thorogood Group and Jayme Thomason, co-founder and CEO of DivvyHQ, will present a FREE webinar on the essentials of building your own internal publishing department that will produce content that delivers results for your business. Read more below or RSVP now!

There is no denying that content marketing has become one of the most effective ways to attract, engage and convert prospects. These days, companies need to understand that they are operating two businesses: 1) the business they are in, and 2) a publishing business. Content marketing holds many similarities to traditional publishing processes, but most companies don’t know how to think, act or consistently deliver targeted, relevant content like a publisher.

This free webinar will provide participants with a step-by-step framework for building their own internal publishing department, and discuss some of the processes and tools used by today’s most successful content marketers.

Participants will learn how to:

1.      Establish their content strategy
2.      Determine their ideal content marketing vehicles
3.      Establish their daily/weekly/monthly publishing schedule
4.      Assemble a great editorial team
5.      Utilize editorial planning tools to execute consistently
6.      Utilize content optimization tools to create more compelling content
7.      Build an efficient production, distribution and promotion workflow
8.      Reach and engage their audience through search and social channels
9.      Monitor their results and make adjustments on the fly

RSVP now!

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