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Improve Blog Performance August 27Writing A Winning Blog PostStop Blogging With Blinders On Today, I was lucky enough to spend time at the historic Saratoga Race Course where I watched the thoroughbreds, and the winners and losers, at the historic race course in Saratoga Springs, New York. Talking to some of the “horse people”, I learned a lot about jockeys, maidens, turf, gate […] Read More >
Trucking Business Concept August 20Content Analytics Needs Strategic Direction To Fully Realize PotentialThere are many popular uses for content analytics, including protecting against security breaches, catching sensitive content, and assuring compliance with regulations. However, if there is one thing that everyone agrees on, it is that content analytics are important. AIIM recently conducted research with business executives on the subject, and found that three-quarters of them said there is […] Read More >
blog letters August 13No One Reading Your Blog? 3 Benefits to Knowing What to Write Before You StartEveryone loves a good game of ‘Pin the Tail on the Donkey’ – fun for all ages and worth a good laugh. What’s not a good laugh is when this game approach applies to how you write blog content. Unfortunately, many small business owners come out of the gate with a good content strategy only […] Read More >
Ultimate Guide Rank Googles Top 10 July 31The Ultimate Guide to Writing Blog Posts That Rank in Google’s Top 10Creating content is nice, and necessary, but what really matters is creating content that brings users to your website or blog. The most effective way to do this is to be ranked on the first page of Google, but this is much easier said than done. For each topic, there are hundreds, possibly thousands, of […] Read More >
Content Curation Image July 16Are You Creating, Curating or Regurgitating ContentBefore we begin, the fact that we are curating Pam Moore of Marketing Nutz’s podcast is somewhat ironic given that the topic is focused on good and bad curation practices. But, curation is so prevalent in marketing today because content is so important. With that said, it doesn’t necessarily mean any content is good content. […] Read More >