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original May 203 Tips to Help You Write Shareable ContentEvery writer and content manager wants to create content that users are keen to share with their friends, but creating truly shareable content can be tough. If the secret to writing shareable content seems like a mystery to you, then following these tips could help get your content marketing strategy back on track. 1. Know […] Read More >
less is more May 13Write the Stories Your Readers Want to SeeYou are preparing to write your next blog or article. You spend time researching, preparing and then writing. We are certain throughout this process your goal is not “I hope this piece is mediocre with a little bit of traffic and then just fades away. “ You want content to work – not only for […] Read More >
mktg tech landscape April 28How to Navigate the Content Marketing LandscapeYou may have seen this infographic by Scott Brinker – if you did you probably remember the heart palpitations you experienced at first glance. If it’s your first time seeing it – pause and take a deep breath. It’s certainly a lot of information jam packed into one infographic, but it’s the perfect visual for […] Read More >
Calendar with pushpins April 23Creating an Editorial Calendar – How to Make it SimpleDoes the thought of​ an editorial calendar make you ill (just another item on the to-do list), hopeful (wishing you just had some time to create one) or giddy (you love to organize everything)? Whatever your thoughts are on editorial calendars, at the end of the day it’s ​an incredibly useful tool ​that will​ help make your content life easier. […] Read More >
blackout_bingo April 16Get your bingo card ready!Our friend Jay Baer at Convince & Convert recently shared his thoughts on how to take a single content theme and grow it into a series of content executions – aka Blackout Bingo. The goal – efficiency. Rather than starting from scratch every time you have content to produce, take a concept you know will […] Read More >