March 09Is Your Content Marketing Working? Know If It Is Before You Write.Content Marketing has become both mission critical and a large investment. Yet, the reality is most content fails to drive traffic and as a result, downstream engagement and conversions. This results in lower than expected ROI and frustration among content marketers. Despite all the technology and attention devoted to this space, the status quo to […] Read More >
February 19Content Marketing Success: Traditional Approaches Versus New TechniquesThe buzz continues to grow around content marketing, and for good reason—when done right it works. That said, as the lines between search engine optimization (SEO) and content marketing blur it is necessary to revisit traditional SEO and content optimization techniques. Search engines continue to evolve, becoming more attuned to content versus keywords by applying […] Read More >
Inbound-Writer-Scripted-Webinar January 22New Content Marketing Ideas for the New YearWebinars and podcasts to fuel your content marketing campaigns InboundWriter is kicking off the New Year with some outstanding webinars and podcasts with our partners and key industry influencers. Whether you have a content strategy in place or it’s your first task to tackle in the New Year, we invite you to check them out. […] Read More >
Andy Crestodina Talks Content Strategy with InboundWriter October 14Andy Crestodina Talks Content Strategy with InboundWriterWhen the InboundWriter team was at Content Marketing World last month, we saw a terrific presentation by Andy Crestodina, the author of Content Chemistry and co-founder of Orbit Media, an award winning web design company based in Chicago. We liked Andy’s talk so much that we invited him to do a special Q&A for us here on the InboundWriter Blog. […] Read More >
Skip Besthoff September 26Predictive Analytics for Content: Q&A with InboundWriter CEO Skip BesthoffEarlier this month, InboundWriter launched its next generation predictive analytics application for content marketers at Content Marketing World.  Our CEO, Skip Besthoff, did a super insightful Q&A with Media Shower on the new InboundWriter technology and related industry themes.  Here’s a portion of the interview piece.  Take a look! Tell us a little about the background […] Read More >