Andy Crestodina Talks Content Strategy with InboundWriter October 14Andy Crestodina Talks Content Strategy with InboundWriterWhen the InboundWriter team was at Content Marketing World last month, we saw a terrific presentation by Andy Crestodina, the author of Content Chemistry and co-founder of Orbit Media, an award winning web design company based in Chicago. We liked Andy’s talk so much that we invited him to do a special Q&A for us here on the InboundWriter Blog. […] Read More >
Skip Besthoff September 26Predictive Analytics for Content: Q&A with InboundWriter CEO Skip BesthoffEarlier this month, InboundWriter launched its next generation predictive analytics application for content marketers at Content Marketing World.  Our CEO, Skip Besthoff, did a super insightful Q&A with Media Shower on the new InboundWriter technology and related industry themes.  Here’s a portion of the interview piece.  Take a look! Tell us a little about the background […] Read More >
September 09InboundWriter’s New Web App Can Predict Content Performance Based on Topic Alone!Today the InboundWriter team is at Content Marketing World in Cleveland, Ohio and we have some big news — we’ve launched our next generation product!  Here’s more… Last fall, InboundWriter released research that showed that typically only 20 percent of a site’s online content drives 90 percent of its web traffic. We then set out […] Read More >
state-of-b2b-content-marketing August 18Infographic: The State of B2B Content MarketingContent marketing is all about creating and proliferating great content. Before jumping headfirst into content marketing and exhausting resources, it’s best to first understand the strategies that work well for your industry and how to measure your success. Be sure to check out this infographic by Uberflip for the latest trends and expert tips… Now that you’ve […] Read More >
July 298 New Content Marketing Stats Prove Quality Content is KingOver the past few years, content marketing has taken over the marketing interwebs. It’s nearly impossible to go a day (or 5 minutes!) without seeing a new article, tweet or post on the ins and outs or the must do’s and the must don’ts of content marketing. Despite these daily lessons in content marketing best practices, one challenge continues to loom — creating quality content! […] Read More >