Why You Should Be Studying Digital Marketing And Not Traditional Marketing

Why You Should Be Studying Digital Marketing And Not Traditional Marketing

If you take a moment to examine the way we live, there’s little doubt that technology pays a huge role in our daily lives. We use it to stay in touch, to do our shopping, to get a ride and even for keeping up with the latest news and favorite trends. As society’s dependence on technology grows, it’s imperative for businesses to keep up with these changes too.

If you’re thinking about studying marketing its important to take a moment to consider which type of marketing (traditional or digital) you’d like to specialize in.

Because of the shift to digital in so many aspects of our lives brands have started to place a greater focus on their digital marketing efforts. But is digital marketing really a better study option than traditional marketing? The growing demand for digital marketing savants suggests that it is.

To help us understand it better let’s take a closer look at the inner workings of each concept.

Traditional Marketing Explained

Traditional marketing refers to the promotional methods or advertising campaigns which have been used by brands over decades. These methods are well established with a proven success rate. Traditional marketing includes print, radio and television adverts, billboards, flyers, etc.Although these methods have always been successful, studies have shown that traditional marketing has taken a severe hit in the last decade.

Digital Marketing Explained

Digital marketing refers to the promotion of products or services using digital technology. While it still incorporates some elements of traditional marketing (like display adverts, text and videos), these campaigns are run via digital mediums like social media, search engines and email blasts. Digital marketing campaigns are instant and extremely efficient. This is because brands are able to reach their audience via their smart devices, social media and targets adverts.

Why You Should Go For Digital

Digital marketing is not just a momentary trend. Allbusinesses and brands irrespective of size will constantly need to have trained digital marketers on staff in order to meets their marketing goals. This is why a digital marketing course in subjects like SEO, content writing and social media marketing are becoming increasingly valuable. The digital marketing industry is constantly expanding to include a wide range of marketing services and products that are provided through the internet. It’s the fastest growing and most active marketing technique used today, and it’s expected to grow further in the coming years.

What A Career InDigital MarketingLooks Like

As we mentioned in a previous blog post, the careers opportunities in digital marketing are vast and diverse. You could find yourself working at a fancy advertising agency, or in the marketing department of your favorite brand. Digital careers are also very entrepreneur friendly. So you can create a successful career on your own by starting a blog, as a freelance content creator or as a social media influencer. Here’s a quick summary of some of the most popular career options in digital marketing.

  • SEO Specialist

Search engine optimization (SEO) specialists have a vast knowledge of how search engines function and work. They are tasked with increasing website listings organically and to keep the health of the website maintained through white hat SEO techniques.

  • Content Marketing

Content marketing specialists have mad skills when it comes to multi-media marketing. They are also tasked with providing quality marketing content that is aligned with brand goals and target market considerations that works in the context of a specific brand’s marketing strategy. They create interesting, engaging content across a variety of media platforms such as blogs, websites, social media, etc.

  • Social Media Specialists

Social media specialists understand of every aspect of social media. They also have the know-how and skills to deal with social media engagement and interpret the related social media marketing analytics. These specialists are tasked with updating a brand’s social media platforms with quality, relevant content that fits in with the brands objectives and goals and knowing of how to engage with users.

  • PPC Specialist

PPC (pay-per-click) specialists are experts in advertising who are tasked with increasing website conversions by a stream of relevant website traffic. They do this by a solid understanding of how to rank well on advertising platforms and render a positive ROI for the brands paid advertising campaigns.

Final Thoughts…

Digital content has become a prominent part of our daily lives so choosing to study digital marketing is an excellent choice.

 

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