Content Marketing: How to Set a Baseline for Success
Content marketing can be an unbelievably powerful technique for driving web traffic & leads, but only if you do it...
Convince & Convert: How to Use Predictive Content Analytics
If you’re serious about content marketing, you probably need two things for 2015: First, you need a content marketing strategy...
Google Partner Agency Sees 4.8x Traffic Improvement
Marcel Digital Google Partner Agency Sees 4.8x Traffic Improvement “InboundWriter has proved invaluable to our content performance. It represents the...
Is Your Content Marketing Working? Know If It Is Before You Write.
Listen to Skip Besthoff (InboundWriter) and Scott Abel (The Content Wrangler) talk about new research that sheds light on what...
Content Marketing Success: Traditional Approaches Versus New Techniques
Skip Besthoff (InboundWriter) and Chris Raulf (Boulder SEO Marketing) recently shared their thoughts on how the content marketing landscape has...
Infographic: 5 Reasons Your Awesome Content Isn’t Going Viral
Viral content is every content marketers dream, but no matter how awesome content is, there is never a guarantee it...
Content Analytics Needs Strategic Direction To Fully Realize Potential
There are many popular uses for content analytics, including protecting against security breaches, catching sensitive content, and assuring compliance with regulations. However,...
No One Reading Your Blog? 3 Benefits to Knowing What to Write Before You Start
Everyone loves a good game of ‘Pin the Tail on the Donkey’ – fun for all ages and worth a...
The Ultimate Guide to Writing Blog Posts That Rank in Google’s Top 10
Creating content is nice, and necessary, but what really matters is creating content that brings users to your website or...
Are You Creating, Curating or Regurgitating Content
Before we begin, the fact that we are curating Pam Moore of Marketing Nutz’s podcast is somewhat ironic given that...
Stop Buying Bread! Buy the Right Content Marketing Tool
We love this recent quote by Rebecca Lieb of Altimeter Group, “Overwhelmingly, marketers are investing in tools to create content....
Guided Creativity – Leverage Technology Without Sacrificing Creativity
Have you heard of guided creativity? It’s the term used by Clare Price, President and Chief Content Officer of CFP...
Just Because You Published It Does Not Mean They Will Come
A recent blog post by Social Barrel shared 8 popular content marketing trends not to be ignored. At InboundWriter, the one...
Creating an Editorial Calendar – How to Make it Simple
Does the thought of an editorial calendar make you ill (just another item on the to-do list), hopeful (wishing you...
Write the Right Content: Challenge the Content Blues
If you live in the Northeast, you know we are just coming to the end of what seems like the longest...
Andy Crestodina Talks Content Strategy with InboundWriter
When the InboundWriter team was at Content Marketing World last month, we saw a terrific presentation by Andy Crestodina, the author of...
Predictive Analytics for Content: Q&A with InboundWriter CEO Skip Besthoff
Earlier this month, InboundWriter launched its next generation predictive analytics application for content marketers at Content Marketing World. Our CEO, Skip...
InboundWriter’s New Web App Can Predict Content Performance Based on Topic Alone!
Today the InboundWriter team is at Content Marketing World in Cleveland, Ohio and we have some big news — we’ve...
The Growing Importance of Predictive Analytics in Content Marketing
As recently covered by Convince and Convert in an article titled, “15 Reasons Why Analytics Prediction Will Make You a...