If you’re a content marketer, you know that there’s an expectation that your blog, social media, and sometimes even your Web site should reflect some sort of witty posts or references to popular holidays in a timely manner. Well, we’re here to help!
This month’s edition of Holiday Keywords focuses on St. Patty’s Day, which is this Saturday, March 17th. Although not a legal holiday in the United States, St. Patty’s Day is nonetheless widely recognized and celebrated throughout the country. An official feast day in the early seventeenth century, this holiday has gradually become a celebration of Irish culture, green attire, and Irish pubs.
Did you notice how I’ve been using “St. Patty’s Day” instead of “St. Patrick’s Day”? That’s because according to InboundWriter’s real-time search and social intelligence, St. Patty’s Day is a 5 star rated keyword that is high in popularity and low in competition. This is compared to a 1.5-2.5 stars for St. Patrick’s Day (depending on the strategy you set in our free InboundWriter application). Surprising, but true. So, without further ado, here are the top keywords for this holiday:
St. Patty’s Day (5 stars)
Ireland (5 stars)
Irish (5 stars)
St. Patrick (5 stars)
Irish culture (5 stars)
Green beer (5 stars)
Irish beer (5 stars)
Something to think about as you’re writing your St. Patty’s Day blog posts today and this weekend. Good luck and don’t get pinched.