Mothers Day is a celebration of mothers and the influence of mothers in society. It is celebrated in the spring throughout the world — March, April or May, depending on where you live — and in our case, here in the U.S., it’s coming up this Sunday, May 13!
Honoring our moms with a special day can be traced back to ancient times, including the Greek and Roman festivals and the Christian Mothering Sunday celebration. In modern day U.S., the official “Mothers Day” holiday was first celebrated in 1907. A woman named Anna Jarvis held a memorial for her mother, which later turned into a campaign to make “Mothers Day” a recognized holiday in the U.S.
Did you notice that I’ve been using “Mothers Day” instead of “Mother’s Day?” That’s entirely deliberate. According to InboundWriter’s research, the phrase “Mother’s Day” is ranked 1.5 to 2.5 stars out of 5 stars (based on your search strategy setting) while “Mothers Day” is a 5-star word! Other recommended keywords and phrases to use for this holiday include:
Moms (5 stars)
Motherhood (5 stars)
Anna Jarvis (5 stars)
Family day (4.5 stars)
First time mom (4 stars)
As you ready your Mothers Day posts this week or over the weekend, make sure you’re using some of these keywords to make your content more findable. Or you can always run your piece through InboundWriter — it’s free to sign up!
Good luck with your holiday posts and wish your moms a Happy Mothers Day from InboundWriter! Go moms!!