Last month we celebrated moms, so this month it’s dad’s turn! Thinking about writing a post on gift ideas for dads or the joys of fatherhood as it relates to your product or service? It’s a great topic but do you know what keywords to emphasize in your content to make it findable in a sea of Fathers Day write-ups?
You may have noticed that I used the term “Fathers Day” above rather than “Father’s Day.” That’s because according to InboundWriter’s keyword research, “Fathers Day” (without the apostrophe) is a 5-star key phrase; however, when written with the apostrophe, the rating drops down to 1.5 to 2.5 stars, depending on your search strategy setting. Here’s a full list of top Fathers Day keywords to consider including in your content:
Fathers Day (5 stars)
Family life (5 stars)
Dads (4.5 stars)
Gift ideas (4.5 stars)
Fatherhood (4 stars)
As you edit and finalize your posts this week, keep this phrasing in mind and make sure you’re using the right keywords that advance your content marketing strategy. Or you can always run your piece through InboundWriter — it’s free to sign up.
Good luck with your holiday posts and wish your dads a Happy Fathers Day from InboundWriter! Thank you, dads, for all that you do!!