Did you know that the best way to attract readers to your blog is to fill it with jargon, flagrant language and redundant information? Wait… April Fools! We almost got you, didn’t we?
Good thing our prank reeled you in, because writing content optimized for your readers and search engines actually requires short, direct language, valuable, well-written information and a few other best practices such as using effective keywords to set your content apart from the rest.
You may have noticed that I used the term “April Fools’ Day” above rather than “April Fool’s Day.” That’s because according to InboundWriter’s keyword research, “April Fools’ Day” (as plural possessive) is a 5-star key phrase; however, when written as a singular possessive, the rating drops down to 1.5 to 2.5 stars, depending on your search strategy setting. Check out these other top keywords and phrases to include in your holiday post:
April Fools’ Day: 5 Stars
Office Pranks: 5 Stars
April Fool Day Pranks: 4.5 Stars
Gags: 5 Stars
Practical Jokes: 4.5 Stars
Fun Jokes: 3.5 Stars
As you edit and finalize your April Fools’ Day posts this week, keep this phrasing in mind and make sure you’re optimizing your content to get the most out of your content marketing strategy. Or you can always run your piece through InboundWriter — it’s free to sign up.
Good luck with your holiday posts and we wish you all an April Fools’ Day filled with practical jokes and fun! Do you have office pranks planned for April 1st? Share them with us in the comments below or on our Facebook page.
Image Source: Flickr user Jake Sutton