Category Archives: Holidays

April Fools' Day

Holiday Keywords: April Fools’ Day Edition

Did you know that the best way to attract readers to your blog is to fill it with jargon, flagrant language and redundant information? Wait… April Fools! We almost got you, didn’t we?

Good thing our prank reeled you in, because writing content optimized for your readers and search engines actually requires short, direct language, valuable, well-written information and a few other best practices such as using effective keywords to set your content apart from the rest. 

April Fools' Day

You may have noticed that I used the term “April Fools’ Day” above rather than “April Fool’s Day.” That’s because according to InboundWriter’s keyword research, “April Fools’ Day” (as plural possessive) is a 5-star key phrase; however, when written as a singular possessive, the rating drops down to 1.5 to 2.5 stars, depending on your search strategy setting. Check out these other top keywords and phrases to include in your holiday post:

April Fools’ Day: 5 Stars
Office Pranks: 5 Stars
April Fool Day Pranks: 4.5 Stars
Gags: 5 Stars
Practical Jokes: 4.5 Stars
Fun Jokes: 3.5 Stars

As you edit and finalize your April Fools’ Day posts this week, keep this phrasing in mind and make sure you’re optimizing your content to get the most out of your content marketing strategy. Or you can always run your piece through InboundWriter — it’s free to sign up.

Good luck with your holiday posts and we wish you all an April Fools’ Day filled with practical jokes and fun! Do you have office pranks planned for April 1st? Share them with us in the comments below or on our Facebook page.

Image Source: Flickr user Jake Sutton





Valentines Day

Holiday Keywords: Valentines Day Edition

For couples, Valentines Day is a day of romance and exchanging gifts like cards, flowers, jewelry and candy, while for the singles out there, it’s a time to flock together and look upon the love birds with hopes that next year they too will have been struck by Cupid’s bow. However, regardless of which end of the spectrum your audience falls, the truth is Valentines Day is the third-largest consumer-driven holiday in terms of dollars spent (trailing Halloween and, of course, Christmas) — and that means your business’ content marketing strategy needs to cash in!Valentines DaySo how can your branded content compete during one of the biggest consumer-driven holidays of the year? By making your content stand out! For instance, did you notice that I’ve been using “Valentines Day” instead of “Valentine’s Day?”  That’s entirely deliberate. According to InboundWriter’s research, the phrase “Valentines Day”is a 4.5-star phrase.

To grab your audience’s love-struck attention this holiday, focus your Valentines Day content on these other top keywords and phrases:

Cupid (5 Stars)
Valentines Day (4.5 Stars)
Valentine Cards
(4.5 Stars)
Valentine Gift Baskets (4.5 Stars)
Valentine Poems
(4.5 Stars)
Funny Valentine (4.5 Stars)
Romance (4 Stars)
Hearts (4 Stars)

As you edit and finalize your Valentines Day posts, keep this phrasing in mind and make sure you’re optimizing your content to get the most out of your content marketing strategy. Or you can always run your piece through InboundWriter — it’s free to sign up and we’ll help you create a piece your audience is sure to love!

Image Source: Flickr User michi003





Holiday Keywords: Winter Holidays Edition

Winter Holidays, Snowman

December is a time of joy and celebration for people all around the world and the seasonal marketing doesn’t stop when you walk out of the mall — online content marketers have caught on, too.  From wintry images to seasonal language and holiday jargon, the holiday season is in full swing for marketers! No matter which winter holidays you’re celebrating, it’s nearly impossible to surf the web without being inundated with holiday messages.

So with all the winter holiday noise floating around the Internet, how can you make your content stand out? Here are top keywords and phrases to focus on as rated by InboundWriter to help make your holiday content delightful:

Holidays  (5 Stars)
Jewish Holidays (5 Stars)
Kwanzaa (5 Stars)
Seasons Greetings (5 Stars)
Merry Christmas (5 Stars)
Chanukah (5 Stars)
New Years Eve (5 Stars)
Festivus (5 Stars)
Tis the Season (4.5 Stars)
Celebration (4 Stars)

As you edit and finalize your winter holiday posts, keep this phrasing in mind and make sure you’re optimizing your content to get the most out of your content marketing strategy. Or you can always run your piece through InboundWriter — it’s free to sign up.

Good luck with your holiday posts and we wish you safe and happy holidays!





Happy Thanksgiving

Holiday Keywords: Thanksgiving Edition

The holidays are upon us and you know what that means — family gatherings, festive parties and for content marketers like us, seasonal marketing! Seasonal marketing is a fun and timely way to add a bit of flare to your usual content, but with thousands of other content marketers and writers on the prowl for your audiences’ attention, making sure your content emphasizes effective keywords is the best way to stand out in the crowd.

As Thanksgiving is just a few short days away, you’ve probably started creating your Thanksgiving content and have visions of turkeys, pilgrims and Black Friday bouncing around in your brain. All of these are great ideas, but before you publish, be sure to check out these top keywords and phrases, as ranked by InboundWriter, to include in your holiday post this Thanksgiving:

Thanksgiving (4 Stars)
Thanksgiving Day (5 Stars)
Turkeys (5 Stars)
Mayflower (5 Stars)
Squanto (5 Stars)
Cranberry sauce (5 Stars)
Thanksgiving recipes (4.5 Stars)

As you edit and finalize your Thanksgiving posts this week (day-dreaming of your own turkeys and cranberry sauce), keep this phrasing in mind and make sure you’re optimizing your content to get the most out of your content marketing strategy. Or you can always run your piece through InboundWriter — it’s free to sign up.

Good luck with your holiday posts and we wish you a happy and delicious Thanksgiving Day!





Happy Halloween

Holiday Keywords: Halloween Edition

Happy Halloween

Halloween, also known as All Hallows Eve, is the spookiest holiday of the year! Although tradition has changed since this holiday’s origination with the ancient Celtic festival of Samhain, when people would light bonfires and wear costumes to ward off lingering ghosts before the start of their new year, Halloween is still alive and well! Today, people all around the world celebrate on the night of October 31 with activities like trick-or-treating (candy corn, anyone?), costume parties, pumpkin carving, visiting scary haunted houses and watching horror movies.

Because Halloween appeals to a wide audience — bringing out the ghosts and goblins in people of all ages, markets and countries — it’s also one of the most exciting holidays for content marketers. Seasonal marketing is a fun way to spice up your usual content, product or service, but with hundreds of websites trying similar spooktacular tactics, making sure your content emphasizes effective keywords is the best way to attract and keep your readers’ attention.

So which keywords should you focus on this Halloween? According to InboundWriter here are some top phrases and terms to include in your holiday content:

Halloween (5 stars)
Candy corn (5 stars)
Candy bars (5 stars)
Pumpkin carving (5 stars)
Haunted house (5 stars)
Horror movies (5 stars)

As you edit and finalize your Halloween posts, keep this phrasing in mind and make sure you’re using the right keywords that advance your content marketing strategy. Or you can always run your piece through InboundWriter — it’s free to sign up.

Good luck with your holiday posts and from all of us at InboundWriter, we wish you a scary, safe and Happy Halloween!





Holiday Keywords: Labor Day Edition

Ah Labor Day… the end of summer, the weekend of back-to-school bashes, last minute road trips, BBQs, trips to the beach, and of course, the celebration of American workers. What’s not to love about this holiday?

And as all major holidays go, Labor Day means a bit of extra effort for us content marketers because let’s face it — if you’re not writing about it on your blog, in your Tweets, or on your Facebook page, you might just be missing out on an opportunity to be part of the conversation. So, let’s get you into that conversation with InboundWriter’s recommended holiday keywords.

Without further ado, here are a few terms that you may want to include in your Labor Day content:

Labor Day (4.5 stars)
Back to school (5 stars)
End of summer (4.5 stars)
Precious memories (4.5 stars)
American (4 stars)

As you edit and finalize your posts this week, keep this phrasing in mind and make sure you’re optimizing your content to get the most out of your content marketing strategy. Or you can always run your piece through InboundWriter — it’s free to sign up.

Good luck with your holiday posts and we wish you a happy and festive Labor Day!





Holiday Keywords: Fathers Day Edition

Last month we celebrated moms, so this month it’s dad’s turn! Thinking about writing a post on gift ideas for dads or the joys of fatherhood as it relates to your product or service? It’s a great topic but do you know what keywords to emphasize in your content to make it findable in a sea of Fathers Day write-ups?

You may have noticed that I used the term “Fathers Day” above rather than “Father’s Day.” That’s because according to InboundWriter’s keyword research, “Fathers Day” (without the apostrophe) is a 5-star key phrase; however, when written with the apostrophe, the rating drops down to 1.5 to 2.5 stars, depending on your search strategy setting. Here’s a full list of top Fathers Day keywords to consider including in your content:

Fathers Day (5 stars)
Family life (5 stars)
Dads (4.5 stars)
Gift ideas (4.5 stars)
Fatherhood (4 stars)

As you edit and finalize your posts this week, keep this phrasing in mind and make sure you’re using the right keywords that advance your content marketing strategy. Or you can always run your piece through InboundWriter — it’s free to sign up.

Good luck with your holiday posts and wish your dads a Happy Fathers Day from InboundWriter!  Thank you, dads, for all that you do!!





Holiday Keywords: Mothers Day Edition

Mothers DayWho doesn’t write about Mothers Day?  You can be in practically any industry and think of a way to tie this holiday to your product or service. And why not?  Our moms deserve the attention!

Mothers Day is a celebration of mothers and the influence of mothers in society. It is celebrated in the spring throughout the world — March, April or  May, depending on where you live — and in our case, here in the U.S., it’s coming up this Sunday, May 13!

Honoring our moms with a special day can be traced back to ancient times, including the Greek and Roman festivals and the Christian Mothering Sunday celebration. In modern day U.S., the official “Mothers Day” holiday was first celebrated in 1907. A woman named  Anna Jarvis held a memorial for her mother, which later turned into a campaign to make “Mothers Day” a recognized holiday in the U.S.

Did you notice that I’ve been using “Mothers Day” instead of “Mother’s Day?”  That’s entirely deliberate. According to InboundWriter’s research, the phrase “Mother’s Day” is ranked 1.5 to 2.5 stars out of 5 stars (based on your search strategy setting) while “Mothers Day” is a 5-star word! Other recommended keywords and phrases to use for this holiday include:

Moms (5 stars)
Motherhood (5 stars)
Anna Jarvis (5 stars)
Family day (4.5 stars)
First time mom (4 stars)

As you ready your Mothers Day posts this week or over the weekend, make sure you’re using some of these keywords to make your  content more findable. Or you can always run your piece through InboundWriter — it’s free to sign up!

Good luck with your holiday posts and wish your moms a Happy Mothers Day from InboundWriter! Go moms!!