Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics…
InboundWriter and client Three Girls Media were featured in the Tech Tools section of the February 2014 print and digital issue of Chief Content Officer, which is the magazine of record for Content Marketing Institute. The article can be found on p.34.
InboundWriter CEO Skip Besthoff discusses content marketing tips for retailers in this cover story of the February 2014 print and digital issue of Retail Online Integration magazine.
Erika Taylor Montgomery runs California’s Three Girls Media agency, which creates blogs, white papers and other sorts of content for clients in a wide range of categories. After using [InboundWriter] for a year, she volunteered for a case study comparing her agency’s 2012 and 2013 numbers.
Content marketing works [only] when your content is sufficiently optimized and part of an overall data-driven strategy. It’s all about getting to the data of what really works for your business, and using that to improve your future content writing and promotion. Here’s how to avoid this common content marketing pitfall, and significantly increase your ROI.
If you are a content marketer who is frustrated when your traffic comes crashing down after your viral hit fizzles, consider focusing on the long tail. Here are a few tips to help get you started…
Search Engine Watch: InboundWriter Promises More Insight into How Content Will Perform Prior to Publish
The company’s latest feature gives more data to users of its application about the competition for the topics that content creators want to write about, promising better decisions about the performance of the content before it’s even written.
Lately, recent studies and reports on the effectiveness of content marketing have been sobering. Content marketing ineffectiveness continues to be a hard-pressed issue for B2B organizations making substantial investments in content strategies. A new study indicates content may just be playing a hit or miss game.
As strategists on messaging who, at times, become content producers themselves, PR professionals play an important role in content marketing. [They] should know the latest strategies and technologies in making content perform, how to measure results and know where a given company’s content efforts can compete with the sea of content that’s already out there.
Today we’re looking at InboundWriter, software that helps you get the most out of your blog.
Content marketing is a zero sum game, or so suggests a groundbreaking new content marketing study that should send shivers down the spines of business owners and content marketers alike.
Adweek: Publishing System Helps Writers Determine Audience Interest – Motor Trend Magazine among InboundWriter’s first clients
InboundWriter wants to help big publishers and niche bloggers figure out how much demand there is for their idea in the Web ecosystem before they type a word or hit “publish”.
The battle to predict whether content will drive measurable, financial metrics continues to heat up with the release of technology from InboundWriter that forecasts performance. Company engineers have been working on several significant advancements…
Marketers may be pressured by their penny-pinching higher-ups to measure the results of a piece of content—tracking it over the numerous channels on which it’s published and republished. But how do they know, before they invest time and energy into the creative process, whether that content will be successful in the first place?
InboundWriter CEO Perspective on ContentMarketingInstitute.com: Improve Your Website Content’s Quality: 5 Ways to Drive High Performance
The digital marketing world is increasingly competitive and driven by content. The thinking is that by publishing a lot of content — specifically content that is well-written (including in an SEO sense) — traffic and engagement will follow. Unfortunately, this is not always the case.
From InboundWriter Blog: Customer Stories – How Videomaker.com Improved Web Traffic by 3.5x in Four Months, Thanks to InboundWriter
In late 2012, Videomaker.com, a popular information and review website for video camera users, turned to InboundWriter for a boost in visibility. The site was already well-established but having heard of InboundWriter’s “magic touch”, the site’s management wanted to explore InboundWriter to maximize their content’s searchability. Before broadly adopting InboundWriter, management wanted to test how the solution would work.
Content Marketing Institute: Content Collaboration Tools – An Analysis of 13 Technology Solutions in a Disruptive Marketplace
Looking for a way to produce content at a higher velocity? Heard about some of the new collaboration tools out there, but not sure where to start in terms of evaluating potential solutions? Robert Rose, chief strategist at Content Marketing Institute, recently conducted briefings with 13 vendors in this space and presents his findings in this report.
The best business software needs zero employee training, makes you more productive and saves novices from big mistakes. The secret to nailing all three might lie in the technology of pattern recognition.
InboundWriter Wins Two American Business Awards (“Stevies”) in Favorite Marketing / PR Software Solution Category
Company named winner of People’s Choice Stevie Award and Silver Stevie winner of New Product / Service of the Year Award