Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics…
InboundWriter CEO Skip Besthoff discusses content marketing tips for retailers in this cover story of the February 2014 print and digital issue of Retail Online Integration magazine.
If you are a content marketer who is frustrated when your traffic comes crashing down after your viral hit fizzles, consider focusing on the long tail. Here are a few tips to help get you started…
Content marketing is a zero sum game, or so suggests a groundbreaking new content marketing study that should send shivers down the spines of business owners and content marketers alike.
InboundWriter CEO Perspective on ContentMarketingInstitute.com: Improve Your Website Content’s Quality: 5 Ways to Drive High Performance
The digital marketing world is increasingly competitive and driven by content. The thinking is that by publishing a lot of content — specifically content that is well-written (including in an SEO sense) — traffic and engagement will follow. Unfortunately, this is not always the case.