Andy Crestodina, author or Content Chemistry and co-founder of Orbit Media, shares his take on content strategy: common mistakes people make, 3 “musts” in content creation, the role of data in driving performance and efficiencies, and more.
‘Semantic Search’ is a presentation by Emily Hill of Write My Site speaking at Digital Doughnut’s September meet-up.
Brand marketers spend thousands of dollars developing content, but they don’t know for certain whether it will drive conversions. Content marketing isn’t new, but it’s changing the face of marketing. One company believes it has found the formula to determine the success of content before it is produced or written…. (See News page for more InboundWriter press coverage.)
All of a sudden every brand marketer wants to be a publisher. The problem is that while they know a lot about marketing, they know little about publishing and their content parameters are often restricted by corporate edicts. Enter InboundWriter with a new predictive analytics solution for content that can tell would-be publishers what and how they need to write in order to score on the Web…. (See News page for more InboundWriter press coverage.)
ADWEEK: Should Bloggers Trust This Service More Than Their Own Intuition? InboundWriter helps editors find clickable story ideas
Usually writers and editors depend on their wealth of knowledge and instincts when it comes to picking what to write about. InboundWriter, however, believes that the fine art of story selection can be made more accurate with its special algorithms that mine online search and user data behavior…. (See News page for more InboundWriter press coverage.)
The secret to high-performing web content isn’t optimizing keywords after the final piece has been written; it starts with coming up with a great topic. And if you don’t spend time conceiving of a thoughtful idea, you’ll just end up guessing whether the final product will be impactful, says Skip Besthoff, CEO of InboundWriter…. (See News page for more InboundWriter press coverage.)
According to a recent report by the Content Marketing Institute, 90 percent of surveyed business-to-consumer (B2C) organizations use content marketing.
Yet only 34 percent of these B2C marketers consider themselves effective…..
Content creators–especially content marketers–are often complaining about the effectiveness of their content. An IMN study showed that “46% of respondents feel that their content is OK, but leaves room for improvement to position their company as an industry thought leader.” But research from InboundWriter looked deeper into what makes content successful or not–and then put that into action. (See News page for more InboundWriter press coverage.)
One thing we can all agree on in the contentious world of content marketing: it’s important and it’s incredibly hard to predict. We spoke with Skip Besthoff, CEO of content analytics software company InboundWriter, to learn more…. (See News page for more InboundWriter press coverage.)
…Today [InboundWriter] is unveiling its new predictive analytics software that aims to help writers produce better performing content prior to development. The new software can be leveraged to forecast how content will perform based on an article topic or proposed headline. Moreover, the software also suggests tightly-related topic alternatives that have a higher probability of success. In doing so, InboundWriter provides guidance on how writers can produce content that will have the maximum impact online…. (See News page for more InboundWriter press coverage.)
InboundWriter, the leader in predictive analytics for content, today announced its next-generation predictive analytics software for content. The software enables users to forecast how their content will perform based solely on an article topic or proposed headline…
BrightEdge believes organic search drives the most traffic. A recent study conducted by the company found that organic search drives 51% of all visitors to business-to-business and business-to-consumer Web sites…
Thanks to the success of Google Analytics, there are dozens of ways to collect historical data from your website and connecting social networks. And yet, your optimization strategy is probably missing one very important step: predictive analytics…
If you are a content marketer who is frustrated when your traffic comes crashing down after your viral hit fizzles, consider focusing on the long tail. Here are a few tips to help get you started…
Content marketing is a zero sum game, or so suggests a groundbreaking new content marketing study that should send shivers down the spines of business owners and content marketers alike…. (See News page for more InboundWriter press coverage.)