FAQs

Frequently Asked Quesitons

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Benefits of Using InboundWriter

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How does InboundWriter know who my target audience is?

As a user of InboundWriter you have complete control of your content strategy and the seed information that describes your topic of interest. Beyond that InboundWriter assumes an English speaking audience in North America. In the future we plan to allow for additional geographic and demographic targeting.
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What are the benefits of using InboundWriter?

By getting intelligent recommendations at the right time you can easily integrate the wisdom of the crowd as expressed by online search and social behavior. This helps you use the right words, follow the best practices, and formulate the strategies that maximize your ability to attract, engage and ultimately turn your readers into advocates, customers or fans.
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What is different about InboundWriter?

InboundWriter is specifically built for writers, editors and marketers for the purpose of building more relevant and engaging content, while fitting easily into their workflow.
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How does InboundWriter make my content more compelling and relevant?

While you may be a subject matter expert on what you are writing about, it’s always difficult to gauge what the current buzz is about or to understand the subtle needs for additional content within a subject area. InboundWriter can help you harness the wisdom of the search and social networking crowds to better craft your messaging to what readers really want and need.
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InboundWriter Pricing

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Can I change plans at any time?

Yep. Simply click on the “Account” tab on your dashboard and you’ll see your options.
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What types of payment do you accept?

Currently we accept Visa, Mastercard, and American Express. We do not accept PayPal. At this time we only accept payments online so we will not be able to accept a P.O., invoice you, or take an order over the phone.
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Can I use InboundWriter before I buy it?

Absolutely! You may create up to 4 documents per month for free. If you need more documents, simply upgrade your free account for a small monthly fee.
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What is included in the free version of InboundWriter?

Create up to 4 documents per month for free with all of the great features that InboundWriter has to offer. If you need more documents, simply upgrade your free account for a small monthly fee.
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Can I cancel my subscription at any time?

Yes! You can cancel your subscription at any time by going to the My Account section within InboundWriter.
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Measuring Results

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How do I measure this?

As with all content you deploy, it’s important to have a strong set of key performance indicators related to your content. Well defined social, online marketing or web analytics procedures will help you understand the effectiveness of all content changes including the ones made within InboundWriter.
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Will a high document score translate to more traffic for my content?

Although a high score ensures you are using the best terms and engaging in the best practices related to your content, there are many other factors, which determine whether you will get more traffic. Your link building strategies, your overall domain authority, and your technical SEO factors related to the delivery of your content will all have a significant impact on your ability to get traffic. That said, if all the pieces are in place, a document created in InboundWriter will have a much better chance of achieving your traffic goals if that is your strategy.
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How do I know the changes I make are working?

We strongly encourage the use of web analytics, or social trending systems to measure all content created and deployed. We believe when you measure content created with InboundWriter you’ll see an increase in traffic, engagement, and ultimately conversion metrics.
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How does InboundWriter drive better business results?

InboundWriter helps make your content more topical, relevant and compelling to your target audiences, who are more likely to share higher-quality content with others. InboundWriter also makes content more discoverable on the social web. All of this helps marketers drive better reach, engagement and online conversions.
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Social Information

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How does InboundWriter use social information?

During the topic research InboundWriter analyzes social networks to understand the terms that are being discussed.
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Where does InboundWriter get social information?

A variety of social, blog, product feedback, and social bookmarking web sites are used by InboundWriter.
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Is This SEO?

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Is InboundWriter just another SEO tool?

Even though InboundWriter assesses many SEO best practices to provide strong recommendations, in many ways it supersedes SEO through a more complete set of online content strategies. Although SEO is an important factor for optimization, it is only one of many online strategies that may lead to success. It’s also important to note that InboundWriter does not attempt to engage in technical SEO recommendations.
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Are you scoring my content based on SEO?

While part of your score is derived from well-established SEO best practices, we do not assess many non-content related SEO factors.
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Do I need to know SEO to use InboundWriter?

No! InboundWriter is designed to help you follow best practices that online marketing and optimization professionals have developed over many years. All you need to do as a writer is simply follow the easy to understand recommendations as you develop your content.
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Is This a CMS?

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I already have MS Word/WordPress/Movable Type, why do I need InboundWriter?

Typical word processors, editors and content management systems are not designed to help writers engage in online content strategies. InboundWriter is built to understand the search and social networking behavior of millions of online users and turn that knowledge into precise recommendations which allows you to create more relevant and engaging content.
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Can I publish content through InboundWriter?

InboundWriter is not a content management system and does not publish content directly. After you have optimized your content in InboundWriter you would cut and paste it into your publishing system of choice.
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General Questions

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Who created InboundWriter?

Eightfold Logic, an eclectic team of industry veterans in online marketing, content marketing, web analytics, search analytics and Cloud Computing, created InboundWriter.

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