Recently, we interviewed InboundWriter customer, Igor Mateski about his experience and results. Igor runs webmaxformance.com, a company that focuses on providing marketing services for SMBs. His mission is to enable businesses to grow by helping them with market research, competitive positioning, copywriting, SEO, graphic design and web development. In the interview below, Igor shares some impressive results that he and his team have observed across multiple web sites after using InboundWriter for content optimization.
1) What topics do you typically write about?
I am responsible for the content marketing on our team. My writing topics include: software, hardware, networking, SEO, landing page optimization, WordPress, ethics, philosophy, theology, business development, marketing, mechanical engineering, car customization, and more.
2) When did you begin using InboundWriter and why?
I started using InboundWriter (the WordPress plugin) a few months ago. I’m not sure how I learned of InboundWriter, but once I did, I’ve been quite enthusiastic about it. I typically use it to see if I’m on track with covering targeted keywords; however, I often discover new key phrases from the suggestions list.
3) Any interesting InboundWriter results you can share?
Although WordPress is great when it comes to on-site SEO, using a text analysis tool makes an even bigger impact. The past few months, I have been working on 3 websites for 3 different clients. One of the three websites is brand new. The domain got registered in January 2012, and the first page on the site went online January 20th. Back then, it wasn’t even in Alexa’s index. When I used InboundWriter, the site started to rank at 1.8M and whenever I made a new post, the jump was about 100,000 positions. I witnessed the same improvement with the Alexa ranking on the two other websites. I then tried InboundWriter on a website I’ve been redesigning that’s almost 5 years old. When I began working on it, it ranked at 19.M and now it’s 5.9M.
Having seen these results, I went back to my main site, www.webmaxformance.com, which ranked 3M, and did some tuning. It’s now 1.8M in just a few weeks since the tweaks.
4) How important is content optimization?
All in all, good on-site SEO and solid content really does make a difference. One of our sites outranks even the industry’s top website for a local search phrase. It actually holds positions 1, 2, 3 and 4, for search phrases that have 100-450,000 searches each month. My clients are very enthusiastic, and so am I. InboundWriter is a great tool to have.
5) Did your writing style change after you began using InboundWriter?
I’d say that InboundWriter definitely helps me not to over-do it from an SEO perspective. It keeps things sounding natural.
6) What should people know about InboundWriter?
I’d say the selling point for me is that InboundWriter is not intrusive, and it’s not simplistic. Other plugins I’ve tried only do keyword density estimates, which isn’t all that helpful really. Usually for copywriters who do SEO, there are tons of tools that “help” us make crappy content. InboundWriter doesn’t eliminate the need to be up to date on SEO and copywriting, but it definitely helps with pointing this this knowledge in the right direction. The better a writer you are, the more you get out of this plugin.
7) What’s your content marketing philosophy?
Keep it short, clear, useful and fun (when appropriate). If a visitor devotes 5 minutes from their lives to read something I wrote, it’s my responsibility to make that time count, and make a difference for them.