With so many “expert” content marketing tips and how-to’s on the web, it’s hard to decide what’s right for your business. Instead of trying to implement every #contentmarketing tip you found on Twitter or copy a campaign meant for a different type of market, start by learning the basics of content marketing. Once you get these essential strategies into place, you will begin to see the benefits of using content to build your brand.
So what are the basics of content marketing?
To answer this question, the team at Mandloys, an award winning web design agency, put together the Content Marketing Essentials 2013. It’s an easy-to-read guide highlighting everything you need to know to get your content marketing strategy off the ground.
Broken down into seven comprehensive chapters, you can skip through to learn more about your problem areas or check out the full presentation to learn about new and developing trends and how correctly implementing content marketing can help your business connect with new customers, build a team of brand ambassadors and much more!
Chapter 1: What Is Content Marketing?
Chapter 2: Content Marketing Examples From History
Chapter 3: Interesting Facts About Content Marketing Industry
Chapter 4: Content Life Cycle
Chapter 5: Measuring the Effectiveness of Content Marketing
Chapter 6: Content Marketing Mistakes
Chapter 7: 2013 Content Creation Trends
Now that you have the tools and know-how to implement the necessary tactics and strategies that will help you reach your goals, what are you waiting for? Go create, curate and engage!
Did you find a particular chapter of the Content Marketing Essentials 2013 most helpful? Or do you have a few content marketing tips to share? Post in the comments below or connect with us on social media — Twitter, Facebook, LinkedIn, Google+.