Lots of big news today! First of all, we’ve announced our new CEO Skip Besthoff. Skip joins the management team after being a long-time board member and investor in the company through Castile Ventures. He has a deep understanding of the online content optimization software landscape and is well-positioned to lead the company, having worked closely with InboundWriter executives for the last few years.
Thanks to Skip’s leadership, InboundWriter has also announced that we’ve raised $2.5 million to accelerate our expansion into the enterprise market. Existing investors Castile Ventures, Rho Canada Ventures, Formative Ventures and The Entrepreneurs’ Fund III have contributed to the new investment along with new investor, Crosslink Capital. Crosslink is a leading stage-independent venture capital and growth equity firm with more than $1.8 billion in assets. For the past 20 years, Crosslink has invested in more than 100 private equity portfolio companies, at the early, mid, and late stages, including Omniture (acquired by Adobe Systems), Marin Software, Pandora, Ancestry.com, and many others. Crosslink’s lead partner for this investment, David Silverman, has deep expertise in the web content market having previously invested in Omniture and Demand Media.
Here’s what David Silverman of Crosslink had to say about the investment: “InboundWriter is a highly attractive opportunity for Crosslink and I’m looking forward to working with the new CEO, Skip Besthoff, and his team to further propel InboundWriter’s leadership in the content marketing space.”
And a final word from Skip: “InboundWriter is [currently] introducing its next generation online content optimization software, which incorporates sophisticated functionality designed for large and medium-sized enterprises in order to enable them to drive online content marketing in an automated and scalable manner. The $2.5 million we’ve just raised will go a long way towards InboundWriter’s expansion into the enterprise market.”
We also made an announcement today concerning InboundWriter’s latest product release targeted at enterprises. Read the next post to find out more…