About InboundWriter

InboundWriter has a simple, singular focus: to make it effortless for writers and marketers to improve online content. Our users realize dramatic improvements in reach and engagement in an elegant, automated and scalable fashion. We develop cloud-based software to make online content optimization as simple as a spellcheck .

The rules on the web are changing … always. Writers and marketers continuously struggle with how to efficiently and meaningfully connect with online audiences. Content is increasingly a primary component of these efforts. But what is good online content? How can it be objectively measured? And if content needs work, what to do about it?

InboundWriter is uniquely positioned to address these questions. Our award-winning software leverages real-time information from the web to understand how your content is likely to perform. We naturally integrate this intelligence and industry best practices directly into the writing process. As a result, by using InboundWriter you know you’ve best positioned your content to achieve your business goals – driving reach, engagement, ranking and conversion. We make it quick and easy to do, and even a little fun.

The best way to understand what we do is to watch InboundWriter’s brief  introductory video .

We serve customers ranging from Fortune 500 companies to individual bloggers and have product and pricing plans with flexibility to suit a range of customer needs. We serve numerous market segments including media / publishing, e-commerce and large enterprises / marketers. We also work with digital agencies that serve these markets.


Leadership Team

Skip Besthoff

Skip Besthoff is the CEO of InboundWriter. Skip has a deep passion for building startup businesses in innovative markets. He brings to InboundWriter over 20 years of experience as a developer, strategist and investor in addition to deep domain expertise in both software and Internet markets. He’s been involved in dozens of early-stage businesses over his career, many of which have grown to large, successful enterprises including Everdream (acquired by Dell), IntraLinks (NYSE: IL) and MPV (acquired by Experian).

Skip’s focus on innovation extends beyond business. He is a trustee of KIPP Massachusetts, a leading network of free, open-enrollment public charter schools in the Boston area.

Skip holds an MBA from the Johnson Graduate School of Management at Cornell University and an undergraduate degree from Hamilton College. Outside the office, Skip has a passion for many outdoor pursuits including telemark skiing, any form of cycling and chasing his kids around the soccer field. One day he hopes to ski on all seven continents.

Alexander Balva

Alex is responsible for the product — from design to production operation.

Alex previously served as VP of Engineering of Everdream Corp., which was acquired by Dell. Prior to joining Everdream, Alex was VP of Product Development for Airframe Business Software, Inc., a provider of hosted, software-as-a-service applications. Before Airframe, he served as Chief Software Architect for the Exigen Group, where he led the delivery of an large business process transformation solution for Electronic Data Systems (EDS). Prior to that, he was in charge of business applications for Genesys Telecommunication Labs. Earlier on, Alex was with Tetra Pak, one of the largest privately held European corporations. In his early career, Alex had done his fair share of freelance software development.

Alex holds an MSCS and MSEE from Kiev Polytechnic Institute. He traded his Ph.D. work for the excitement of joining a startup in Silicon Valley. Alex is an avid outdoorsman, traveller and family man. Much of his free time is spent negotiating with his kids, mountain biking, and hiking in the Sierras.

Greg Caws
VP Technology Operations

Greg Caws is responsible for managing the product development and technology operations teams. He brings 33 years of engineering leadership to InboundWriters’s solution delivery.

Prior to InboundWriter, Greg led the team that designed the telecommunications and information technology infrastructure for Vancouver’s successful 2010 Olympic bid. He also spearheaded complex system integration projects, including television over IP, for TELUS, a major Canadian telecommunications company. A former avionics engineer officer with the Royal Canadian Air Force, Greg entered into the private sector as Co-Founder of Cinax Designs, an MPEG software development company, purchased by a NASDAQ-listed corporation in 2001.

Greg served as an advisor and board member to a number of high-tech companies and technological associations. He holds an MBA in Technology Management from City University, and a Bachelor’s degree in Engineering from the Royal Military College of Canada. Outside the office Greg is an avid skier and kiteboarder. He particularity enjoys sailing in the Bahamas with his family.

Rafael Parra Hernandez, PhD
Chief Scientist and VP Research

Dr. Rafael Parra Hernandez is Chief Scientist and VP Research at InboundWriter. He conceives and develops the natural language processing algorithms and engineering concepts that power InboundWriter. Rafael enjoys creating useful applications and the practical solutions to support them.

Rafael holds a PhD from the University of Victoria in Electrical and Computer Engineering. He is interested in NLP, big data and data mining, although for some reason, when he’s not at the gym, he keeps working on the resource allocation problem of his free time. With able support of his wife Katia, he’s confident he will find the solution soon!



The following organizations have invested in InboundWriter and are close partners, providing us with valuable guidance and support.

Board of Directors

Our Board is comprised of the following individuals:

  • Skip Besthoff, InboundWriter
  • Mark Hoffman
  • Jason King, Castile Ventures
  • Jeff Webber, The Entrepreneurs’ Fund


Contact Us

We’re here to help in any way we can. You can reach us as follows: