We are a software and analytics company focused on a singular goal:
Driving discontinuous improvement in content performance by leveraging real-time, web-based data in unique and innovative ways.
We’re driven to this purpose because we see that both editors and marketers struggle with how to create content for the web that performs well on a consistent basis.
Our team does not come from the publishing or content industries. We are a bunch of software and data geeks. As the Internet has evolved, there is an increasing wealth of data that can be leveraged to bring innovation to content development… if you know where to get the data and what to do with it.
We focus on working with customers who publish lots of content on the web, and those who are serious about performance
We are a startup and backed by a leading group of venture and angel investors.
Skip sets overall strategic direction and is responsible for execution. He has hands-on involvement with sales, account management, marketing and finance.
Rafael Parra Hernandez, PhD
Chief Scientist and VP Research
Rafael conceives and develops the natural language processing algorithms and engineering concepts that power InboundWriter.
We’re here to help in any way we can. You can reach us as follows: