InboundWriter delivers real-time search and social intelligence as to what your target audience is reading, sharing and discussing online during the content development process.
With InboundWriter, you can find out what interests your target audience by discovering the very words and phrases they use when searching or sharing, as well as get guidance on how best to structure your online content for increased reach and engagement – all directly within your existing content creation workflow.
Once you provide InboundWriter with a few starter terms that relate to the topic you are writing about, InboundWriter scours major search engines and popular social media sites to determine words and phrases directly relevant to your topic of choice.
Based on this real-time research, InboundWriter recommends the best words that will dramatically increase the visibility of your content on search engines for each specified topic. The current popularity of the recommended keywords, as determined by search or share volume, is presented in real-time to help guide your content strategy.
To help you in your quest to reach more readers, InboundWriter also provides you with specific guidance on which words and phrases to use to improve content popularity, as well as how to best structure your online content for maximum search engine visibility. The Interactive Editor lets you experiment with different words and writing strategies so you can observe in real-time how your content score changes based on your word choices, content structure and other criteria.
Whether you are writing a blog post, updating a web site, creating a new landing page copy, or crafting a press release, InboundWriter enables you to develop content that is more relevant and discoverable online – and lets you do so securely from any web browser.
